9 podcast episodes that could change your business forever

Your next business breakthrough might come from a conversation you haven't heard yet.

Ideas, filming, editing, captions. Then tomorrow you do it again.

The Anatomy of a Dream, hosted by Tiffany K. Guillen, is for founders, creators, and marketing teams trying to make that work pay off.

Plenty of views. Where are the customers?

A post takes off. You refresh the numbers. It looks great, until you check the sales.

Or your best advice gets barely any attention. You know it answers a real customer question. You just can't get people to watch.

The next post is already due.

Grace Andrews helped build The Diary of a CEO's brand. Caleb Ralston worked with Gary Vaynerchuk and the Hormozis. They've had to decide what deserves publishing and what counts as a result.

Their experience gives you somewhere to start when “post more” has stopped helping.

People are watching. Now what?

If attention is coming in, your problem changes. How do you get those people to buy?

Natalie Barbu at Rella, Kent Yoshimura at Neurogum, and John Hu at Stan have had to work through that gap.

Listen for a decision you recognise from your own business, especially before spending more on ads.

And if you struggle to explain the product, try Ben Watkins. He's a TV showrunner who knows how to keep an audience interested.

You know every feature. A stranger needs a reason to care.

If every new sale adds more work to your plate, start with Sharran Srivatsaa. His question is how to build a business your team can run.

Bring the problem you have this week

Guillen follows the interviews with her own breakdowns and workbooks. Keep your next post, pitch, or offer in mind as you listen.

Who needs to see it? What would make them stop? What should they do next?

Pick an idea you can try. See what your customers do with it.