Adding AI to your SaaS without shipping a sparkle button
If your AI feature saves a user 2 minutes it is decoration. The 15-minute bar, the 6 patterns worth building, and what eBay got wrong with its listings.
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SaaS
Pricing, retention, positioning and the economics of running a software business.
Posts
What SaaS buyers want in 2026: 5 moats that survive AI
Great metrics got one company more than 20 meetings with private equity buyers and not one offer. The question they now ask, and 5 moats that answer it.
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How to find the price people will actually pay
A survey method from the 1970s that maps 4 price thresholds in your buyers' heads, and why moving up-market usually means less hassle.
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Why lowering your SaaS price can shrink lifetime value 10x
One founder dropped a $99 plan to $19 and watched lifetime value fall from $683 to $68. What a price actually filters for, and why cheap buyers churn.
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6 reasons SaaS founders stall at $1M, and how to get past it
The traits that get a founder to a million are the ones that hold them there. A time audit, a sequencing rule, and the identity shift nobody warns you about.
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